The 15 Most Influential Style Icons In The World, According To Google

Have you ever searched for a celebrity’s style online? If you have, you aren’t alone!

By Alyssa Vandermeulen3 min read
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Celebrities make headlines for all kinds of reasons, but great style is one of our favorites! From the runway to the red carpet, celebrity style often dictates trends that trickle down to social media influencers and the general population. Due to the widespread use of social media platforms like Instagram and TikTok, celebrity style tips and makeup looks are becoming more accessible and noticeable for the average media user. 

A study by Dalston Mill Fabrics recorded and analyzed Google searches related to fashion and created a list ranking the celebrities with the most influential style. The top influencer, Ariana Grande, comes in at around 59,000 Google searches per month! The list also includes classic style influencers from across the decades, revealing an interesting connection between current style trends and Old Hollywood fashion trends.

That being said, here are the 15 most influential style icons in the world, according to Google searches! 

1. Ariana Grande

Just like her iconic high ponytail and stunning eye makeup, Ariana Grande’s style is feminine and fun. She frequently wears dresses and skirts, normally paired with a crop top and a pair of heels. Black and white outfits are a favorite, usually with a pop of blue or pink. 


2. Kendall Jenner

Kendall Jenner’s off-duty model fashion is something we admire. Her ability to wear a basic white tank with every look is unmatched, and her summer bathing suit vibes are insta-worthy perfection. 

3. Billie Eilish

Just like her music, Billie Eilish’s style is dark, quirky, and a little unexpected. Known for her piercing blue eyes and ever-changing hair color, Billie Eilish’s style consists of baggy jeans, graphic tees, and lots of unconventional layering. 

4. Kate Middleton

Known for her elegance and beauty, Kate Middleton’s style has yet to disappoint! Classy and colorful, her outfits are perfectly tailored to her body and represent a feminine touch on royal fashion. 

5. Kim Kardashian

Kim K’s style is difficult to define, but typically includes statement pieces and form-fitting dresses and pants. Since the launch of her SKIMS brand, her style is fun, flirty, and highly experimental, which makes her a top-searched celebrity! 

6. Hailey Bieber

Hailey Bieber’s glazed donut manicure and brownie-glazed lip aren’t the only things the world loves about her personal style. Sometimes she dresses like her husband, in a boyish oversized outfit, and other times she stuns in fun neutral looks or bright colors. Her red carpet looks are a favorite too!

7. Kylie Jenner

Her makeup line and her signature style go hand-in-hand. Structured, sophisticated, and a little extra, Kylie Jenner’s style is eye-catching and definitely something the world has noticed. Her outfits have lots of detail and a funky accessory!

8. Rihanna

Rihanna’s style is a reflection of who she is, and she doesn’t follow specific fashion trends or rules! A wide range of casual wear, menswear, and stiletto heels, her style is quirky and unusual, which makes her one of the most searched celebrities in relation to style, because we never know what to expect!

9. Bella Hadid

Bella Hadid’s style consists of elevated menswear and statement pieces paired with basics. Her dramatic eye makeup is the focal point of many of her outfits, and she carries herself with immense confidence. 

10. Princess Diana

The epitome of grace and beauty, Princess Diana’s style is recognized all over the world to this day, and often subtly hinted at by other royal women. She never looked out of place! She wore patterns well, in addition to classic tailored pantsuits and dresses, and she also wore some of the most beautiful formal dresses. Ladies, take notes! 

11. Audrey Hepburn

Another classic fashion icon was Audrey Hepburn, who always looked stunning on camera. Her style consisted of ladylike skirts and dresses, and maintained that classic fashion we all know and love. While her style may not be repeated today, she shows us that simplicity is often best! 

12. Selena Gomez

Well-loved by fans around the world, Selena Gomez is the perfect example of how simplicity is key for good style. Colorful and exciting, Selena Gomez leans toward the best parts of fashion and stays true to herself. She demonstrates the careful balance between femininity and ‘90s grunge, and shows us that style doesn’t have to be just one thing! 

13. Meghan Markle 

Another royal made the list at number 13. Meghan Markle’s style is reminiscent of the women who came before her, while also honoring her personal style from her days as an actress. She often wears polka dots and a wide variety of hats. 

14. Gigi Hadid

Just like her sister Bella, Gigi Hadid is also known for her style influence and her beautiful wavy hair. Her style is a mix of flashy runway-worthy looks and casual comfort, wearing the pieces we look for in thrift stores. 


15. Zendaya

And finally, Zendaya’s style is nothing short of exciting. Her style evolution throughout her career is so interesting, as she truly can wear it all! Her office appropriate looks, her love of polka dots, her ability to wear almost any silhouette: Zendaya has killer style and everyone knows it!

Closing Thoughts

These 15 women have groundbreaking style and even more style influence around the world. Which of these style influencers do you identify with the most? 

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