Why The Next Big Trend In Fashion Isn’t One
Coquettecore? Soft girl aesthetic? Who can keep track? We’re ditching the micro-trends and going all in on personal style, which means more bows, ruffles, and florals than humanly possible.

I’m not ashamed to admit that these last few years of cottage/coquette/fairy/balletcore have been some of the best of my life. During this time of the great feminine awakening, the fairy godmothers of sweet + dainty fashion bestowed upon us gift after puff-sleeved gift, and we’ve been serving pretty with the afternoon tea ever since. It’s like we came to realize that as much as we love a sleek cool girl look, all we really wanted was to waltz into the little girls’ section and supersize all the dresses for our grown-up selves. With the recent fanciful fashion renaissance, our wishes were finally granted. As a result, just like Halle Bailey in live-action, we’ve found our voice – and our favorite ribbons and bows vendor – and we’ve never felt more alive.