Style
The Coastal Grandmother Aesthetic Is Actually Everything We Needed—Here’s How To Get In On The Viral Trend
The pendulum is swinging in the opposite direction this year, and instead of an uninhibited “hot girl summer,” we’re going for the sweet aesthetic of a coastal grandmother.
By Anna Hartman3 min read
Finally, a trend we can get behind. If you would’ve told us that we’d be twinning with gran this summer, I’m not sure I would’ve believed you. Meryl Streep, Anne Hathaway, and half of the women on TikTok are doing it, and we really can’t say we’re surprised. It is the exact opposite of the tacky Y2K resurgence and trashy Euphoria-inspired outfits, and with many saying it’s a lifestyle more than a swift viral trend, we’re hoping this classy and polished way of dressing is here to stay.