This trend has taken over social media platforms like TikTok and Instagram, flooding social feeds with aesthetically pleasing GRWM videos. The clean girl is effortless and beautiful. And so is her lifestyle.
One key aspect of the clean girl aesthetic is a good morning routine, especially one that looks pretty on social media. That being said, make sure you cater your routine to what feels good to you. Make a delicious latte or mug of tea at home, make your bed, and begin the day by journaling or meditating. This morning routine also includes a shower and skincare, and for some, an early morning gym session. It's designed to be used as time to refresh and reset before the day, whether that includes a workout or a few extra minutes spent on breakfast or your devotional.
While this lifestyle does include a certain amount of consumerism, the clean girl aesthetic is attainable on a budget. Don’t go out and buy things you don’t need or want just to participate in the trend: Most of the clean girl aesthetic is reworking a closet to be more minimalist or taking time for yourself to grow!
Evie's product selections are curated by the editorial team. If you buy something through our links, we may earn an affiliate commission, at no cost to you. We only recommend products we genuinely love.
Beauty Tips To Master the Clean Girl Look
Clean girl skincare and makeup are the most noticeable aspects of the aesthetic. If you’ve been looking to simplify your makeup routine or just want to switch it up for warmer days, the natural look of the clean girl aesthetic is perfect summer makeup. However, the clean girl routine includes a lot more than just natural-looking skin.
Starting with hair care, the “Olaplex bun” is both a hairstyle and a hair treatment in the same step. Take a generous amount of the Olaplex No. 3 Hair Perfector (or really any deep conditioning treatment) and apply from roots to ends. Then use a brush to pull your hair back into a slick ponytail, using a smaller comb to set baby hairs. If you have longer hair, you can use a claw clip (another clean girl essential) to put the rest of your hair into a bun.
Next, clean girl skincare is key to the overall aesthetic. Minimalism is important, so stick with skincare products that meet unique skin concerns. The Drunk Elephant skincare line is featured by many influencers and clean girl lifestyle followers because of its range of products and beautiful packaging. Prep the skin before makeup and don’t forget SPF! The Supergoop Glow Screen is a great way to set dewy makeup while also adding sun protection.
When it comes to makeup, natural and dewy is the goal. After skincare, use a lightweight, minimal coverage foundation or tinted moisturizer, like the Ilia Skin Tint. The “clean” look doesn’t mean perfect skin, but skin that looks like skin, so keep the coverage light with both foundation and concealer. Another common technique is the model brow. The “model brow” technique is easy to do at home with some brow wax to create lifted brows and a faux brow lamination look. Use a spoolie to brush the wax upwards through the brow, pressing the hairs in place.
When it comes to the details, a liquid or cream blush is popular for the clean girl aesthetic. Gorgeous packaging aside, the Rare Beauty liquid blush provides the perfect summer glow over natural makeup. Finish with a few coats of your favorite mascara and your face is done! Simple, natural, and lightweight – the perfect summer look.
Lastly, don’t neglect your nails! A nude manicure is a classic look that pairs well with the overall clean girl vibe. Stay away from bright colors and complicated designs, but instead find a neutral shade of pink or nude that sparks joy. Polishes like “Mind-Full Meditation” from Essie or “Point Dume” from Olive & June are soft and pretty shades that complement the clean girl aesthetic. And, no, nude nails don’t have to be boring. Simple designs like white swirls or a French tip, within the neutral color scheme, will look both sophisticated and on-trend.
Clean Girl Dress Code
Dressing like a clean girl is actually fairly simple. There are three main categories of clean girl must-haves: a white button-down, matching sets, and neutral basics.
The white button-down is one of the most popular clothing items this summer, regardless of whether you’re following a clean girl, coastal grandmother, or summer Parisian aesthetic. This top is mostly worn layered over a matching set and is a staple of the clean girl. The white button-down can be easily translated for a minimalist work wardrobe as well.
Matching sets are great for the summer because they don’t require a ton of thought when getting dressed. Clean girl influencers wear two main types of matching sets: coordinated workout sets and linen sets. Both sets are in neutral colors like black, white, or tan. Matching sets are effortless but put-together, which fits into this aesthetic perfectly. Set Active is one brand that sells these aesthetically pleasing activewear sets that are all over your feed. A linen set can be easily dressed up for a beach brunch, while the workout set can take you from gym to errands instantly.
If the matching set isn’t your vibe, the clean girl aesthetic also includes the increasingly popular activewear dress. The Traveler mini dress offers the cohesive look without the two-piece set, and can also be layered with the white button-down.
And then neutral basics. If you’ve intended to start a capsule wardrobe but didn’t know where to start, the clean girl look will set you up with some of those basics. Abercrombie sells great basic tanks like the Essential Scoopneck tank, which come in black, white, and various shades of brown. These look great under a white button-down or paired with straight-leg denim for an easy summer fit.
Jewelry is also important, as the neutral clothing needs a little bling. Simple gold earrings, like the Bali Huggies or Sloane Hoops from Gorjana, are a key part of the clean girl aesthetic. A thin chain necklace is another essential jewelry piece that pairs well with minimalist jewelry. While most influencers wear simple gold jewelry, this can easily be swapped for classic silver pieces instead.
Whether it’s the simplicity, the dewy skin, or a bit of everything, the clean girl look is one we all can love. This lifestyle is made for summer!
Love Evie? Let us know what you love and what else you want to see from us in the official Evie reader survey.