Culture
Is The End Of The VS Angels The Beginning Of The End For Beautiful Marketing?
Last week, American staple and powerhouse lingerie brand Victoria’s Secret announced that their Angels, the group of stunningly beautiful models chosen each year for their titular fashion show, would be replaced and rebranded with the “VS Collective,” a group of models, athletes, entrepreneurs, and other notable female figures.
By Gwen Farrell3 min read
The decision received support, but also a lot of understandable confusion — the annual fashion show is the epitome of the brand’s identity, and their Angels are used to exemplify that brand. Is the end of the VS Angels also the beginning of the end of beauty in marketing?