Using Beautiful Models In Ads Isn't Body Shaming
There is a growing demand for a more “realistic” representation of “regular-looking people” in advertising. Proponents of this movement argue that “beautiful models promote unrealistic standards of beauty” or “stunningly attractive models don’t represent real people.” This article will explain why physically attractive models in advertising play a legitimate role in society.
Before I start, I have to address how the fashion industry oftentimes does make questionable decisions in terms of their creative styling. There are so many cases of so-called “edgy” fashion campaigns that really just promote sexual violence and child exploitation. And then, there’s this Calvin Klein ad where a perfectly “normal-looking” model was cast as a plus-sized model for their campaign.