Beauty
What's Driving The Obsession With The Dark Academia Aesthetic?
The Dark Academia aesthetic has swept social media in the past several years, and no wonder! The visuals are elegant yet gritty, mysterious yet universally relatable.
By Kathleen Thomas3 min read
Over the past couple of years, a new trend has emerged among younger generations, especially in America: finding your “aesthetic.” An aesthetic extends to nearly every aspect of life, from fashion to dining to the entertainment we consume. It certainly provides a beautiful, unifying element to our lifestyle, but it also allows us to feel that we belong to a tribe that dresses similarly, enjoys similar activities, and values similar principles.