“Victoria's Secret: The Tour ‘23” Proves The Brand Is Having An Identity Crisis
The Victoria’s Secret Fashion Show used to be the most celebrated fashion event of the year. While some fans were excited for its return, the new show and rebrand are not only a bust but prove that the once iconic brand is having an identity crisis.
It appeared to be the end of an era when Victoria’s Secret canceled its legendary fashion show in 2019 and eventually its iconic Angel models in 2021. Many mourned the age of beautiful and aspirational marketing behind both the show and the brand, and there was a brief moment of hope when they announced they would be revamping their fashion show, but Victoria’s Secret: The Tour ‘23 was nothing like the original. The show is so confusing that it only confirms what many of us have been saying for the last couple of years: the Victoria's Secret we grew up coveting is in the midst of a severe identity crisis, and it's unclear if they will ever fully recover.