The Hypocrisy Of The Plant-Based Protein Movement
You don’t need to be a foodie or home chef to have noticed that plant-based and lab-created alternatives for traditional animal proteins have been flooding the market in recent years. With their celebrity endorsements, media-amplified funding, and flashy marketing campaigns, they promise consumers better health, a better environment, and a better society.
But here’s the catch – they do none of that. In fact, the entire movement actually undermines each of those promises. The money alone is staggering. Plant-based meat products have swollen to a net worth of more than $20 billion, and dairy alternatives are now worth over $26 billion. Experts anticipate both to grow. On top of this, lab-grown “meat products” are quickly gaining momentum as well.