Culture

The Consumerism Of The Beauty And Fashion Industries Distracts Us From Our True Femininity

Like the other billions of women worldwide, I’m susceptible to the beauty trends that flood my social media feed. And I, too, have succumbed to the consumerist frenzy in the past and present, thinking maybe this beauty product will be my solution. But I’ve realized this incessant consumerist orientation deeply affects our view of femininity and distracts us from discovering beauty within ourselves.

By Jessica Kidwell3 min read
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Most of us have experienced browsing on the web, and your whole screen is completely covered in ads. Annoying as that is, it can be easy to fall down that rabbit hole. Wide-eyed scrolling through the relatively new Instagram Shopping feature, companies find an even better way to market to teens and young women. According to one statistic from Deals on Health, 96% of beauty brands are active on social media.