Style

11 Gen Z Fashion Influencers You Should Know

By Andrea Mew
·  5 min read
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Fresh, fashionable, but still classy, these 11 ladies have got you covered with both on-trend and timeless style advice.

Is revamping your wardrobe on your list of resolutions for 2023? Even if you’re not committing to a full resolution, putting your personal style high on your list of priorities in the future is a great way for you to embrace your femininity and burn off some creative energy. 

That said, it’s not always easy to curate your own unique fashion taste from scratch. This is where the digital “that girl” comes in handy; the fashion-forward influencers who curate cute, feminine fashion content for you to gather endless inspiration from. Let’s take a look at a few of our favorite Gen Z fashion influencers to keep an eye on in 2023.

@vivianaudi, a.k.a. Viviane Audi

Viviane has a super approachable fashion taste that makes her content feel so relatable. We love her haul videos from classic brands, styling tips for statement items, her GRWM inspo, and of course the little glimpses into her travels and personal life. Once you watch her videos, it’s pretty clear how she has amassed almost 8M likes on TikTok!

@alixearle, a.k.a. Alix Earle

Alix Earle calls herself “a hot mess,” but just take one look at her…honestly, I’m not buying it! With her 3.4M follower count and 110.7M like count on TikTok, Alix has made a name for herself as a fashion and lifestyle influencer and queen of the GRWM. We love that she embraces her imperfections, doesn’t shy away from sharing the truth behind her beauty, is really communicative with her audience, and is surprisingly charitable, giving away extra PR gifts to her fans.

@matildadjerf, a.k.a. Matilda Djerf

Djerf Avenue founder Matilda is your go-to gal for soft, Scandinavian style inspiration. She’s a powerhouse with 2.8M followers on Instagram and 1.3M on TikTok, where she posts her daily routines, wardrobe essentials, and dreamy lifestyle content. Matilda has become one of the quintessential TikTok fashion stars beloved for her minimalist, effortlessly chic style. 

@itsyuyan, a.k.a. Yuyan

NYC girl Yuyan is a great go-to for everyday East Coast fashion and casual style. With over 813K YouTube subscribers and a growing TikTok following with over 7.3M likes, Yuyan showcases her simple lifestyle routines, seasonal and mood-based lookbooks, hauls from staple brands, and much more. We love the endless inspo she provides for capsule wardrobes and closet staples.

@eyesrodgers, a.k.a. Eyes Rodgers

Japanese model Eyes Rodgers lives in Amsterdam and has crafted her style to match the ‘90s/Y2K dream. Her TikTok page has over 5.8M likes with 186.3K followers and has earned her partnerships with ASOS, H&M, Tommy Hilfiger, Adidas, and much more. Eyes is definitely worth a follow for vibrant fashion inspo and a glimpse into her jet-setting modeling lifestyle.

@anastasiagerrans, a.k.a. Anastasia Gerrans

Anastasia has endless style advice, lifestyle videos, and outfit roundups across her social media. With nearly 1M TikTok followers, she has perfected outfit recommendation videos, capsule wardrobes, effortless chic styling, and tips for how to dress with a less curvy body type. We love her style hacks for flattering outfits and how to look put-together no matter how dressed down you are.

@maralafontan, a.k.a. Mara Lafontan

French girl Mara is the creator of jewelry brand La Fontana Paris and posts lifestyle, fashion, and beauty content on social media. She’s an international model and has perfected that feminine, alluring French fashion taste. She’s well on her way to 1M Instagram followers and has almost half a million TikTok followers. We love seeing her travel around the world, making stops in every fashion capital, sharing a glimpse into the life of a model, and giving us “It Girl” inspo along the way.

@yuliyacalister, a.k.a. Yulia Calister

Yuliya Calister is a fashion content creator whose stylings rival that of iconic celebs like Bella Hadid and Hailey Bieber. She has amassed over 573K followers on TikTok and is your go-to model for monotone, clean girl aesthetics. We love her content for an approachable take on high-fashion looks and her tips and tricks for wardrobe must-haves.

@zhannared, a.k.a. Zhanna Red

Toronto-based fashion model Zhanna shares her modeling tips and outfit inspo on TikTok, where she has earned 332K followers. We love taking a peek into the modeling industry through her short videos while also getting her take on the latest trends. Whether it’s a GRWM for a fashion week, outfit lookbooks, or how-to videos on styling statement items, Zhanna has curated quite a lot of relatable, binge-worthy fashion content.

@xeniaadonts, a.k.a. Xenia Adonts

Xenia is the founder of sustainable fashion brand Attire The Studio and boasts over 1.7M followers on TikTok. Not only does she show you how to style her own classy brand, but she’s also a great resource for high-fashion looks to emulate. Xenia’s videos span travel vlogs, GRWM videos, unpacking hauls, sneak peeks into fashion weeks, and endless style tips.

@angiieyooo, a.k.a. Angie Yoo

LA-based fashion blogger Angie Yoo posts outfit inspo on Instagram and TikTok, where she has gained over 150K followers on each platform. Angie is on top of all the latest trends like Vanilla Girl or viral hacks, but keeps things classic and clean with her essentials videos and simple seasonal outfit lookbooks. What’s more, Angie has got GRWM content for just about any outing or day just lounging around indoors that you could ever need!

Closing Thoughts

Feeling inspired yet? Study up on these influencers' outfit tips, curated lists of where to shop, and their overall vibe to emulate so you can look your best. Don’t forget, however, that your own personal style is an amalgamation of where you came from, where you are now in life, and what your top priorities are. There’s no need to break a sweat trying to copy fashion influencers to a tee. The most important thing to keep in mind is to always embrace what makes you feel most confident and have fun with it!

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