Beauty
This 50-Year-Old Lipstick Is Sold Out Everywhere Because Of TikTok
It seems like nowadays, the only way to get a beauty product on our radar is to allow TikTok users to discover it, film their review, and hope that we will be in time to purchase it before it sells out.
By Simone Sydel4 min read
This is how Clinique's Almost Lipstick in “Black Honey,” a decades-old product, has found its wave of fame after receiving Gen Z's stamp of approval in the form of 20+ million views of the BlackHoney hashtag on TikTok.