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The Trad Wife Is Having A Moment—But Here's What Our Culture Gets Wrong About Tradition

Over the last 12 months, the number of Google searches for the phrase “trad wife meaning” has increased 550%. In the month of March alone, the searches for “trad wife” doubled.

By Gina Florio8 min read
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This is partly due to the trad wife meme that has been passed around on social media platforms in an attempt to bash feminism and illustrate how superior the traditional wife and mother is to the shrieking, blue-haired protestor who wants on-demand abortion and supports the “free the nipple” movement. This meme features a Wojak Comic variation of a serene-faced woman with natural blonde hair and a blue floral sundress. It originated on 4chan amid content related to conservative values, family, marriage, and tradition. It quickly picked up speed on Twitter, Instagram, and Facebook (along with Yes Chad memes) and became an internet sensation.