Beauty
The Rise And Fall Of Glossier
From being the “it girl” beauty brand with innovative products, a unique shopping experience, and a stylish aesthetic to laying off employees, facing severe backlash, and completely disappearing from our social media feeds, it's hard to believe how quickly Glossier has gone from viral sensation to the brink of disaster.
By Simone Sydel7 min read
In 2014, Glossier burst onto the beauty scene with its sleek yet playful packaging and whimsically-named products like Cloud Paint and Balm Dot Com, quickly gaining a cult following. Everyone wanted to add a little bit of Glossier magic to their beauty routines and bathroom "shelfies."