I Tried Rosie Huntington-Whiteley's New Makeup And Skincare Brand, And Now I'm In Love With Almost Every Single Product

I've never been one to follow celebrities and watch their every move. Rosie Huntington-Whiteley is the only exception to this general rule.

By Gina Florio3 min read
rose inc

There was always something about Rosie Huntington-Whiteley that I loved. She manages being a sexy yet classy supermodel with mile-long legs who somehow seems like she's down-to-earth and relatable (gosh, I hope I'm not wrong). I like that she's never been involved in any kind of celebrity drama, and I respect the hell out of her for keeping her kids shielded from the public eye even as she's engaged to one of the most recognizable faces on the planet.

Rosie's style improves year after year, and I love perusing through the many photos she shares of her latest fashion haul. I even bought one of the pairs of sandals she created in collaboration with Gia Borghini. So when she came out with her latest project, I was intrigued. Rose Inc is a beauty and skincare brand that possesses the same aesthetic as Rosie herself and the brand's tagline is "Clean beauty powered by science."

I kept getting ads for the products on my Instagram, but I was always skeptical. Whenever I see A-list celebrities creating makeup or skincare brands, I usually roll my eyes and wonder how much they're involved, if at all. It all seems like just another empty way to make money. But I figured I'd give Rose Inc a try.

These Are the Rose Inc Products I Tried for the First Time

The first time I ordered from Rose Inc there weren't too many products to choose from as the brand had just recently launched. I chose the Blush Divine Radiant Lip & Cheek Color, Number 2 Blush Brush, and Lip Sculpt Amplifying Color.

The lip and cheek color had a beautiful consistency with a high pigmentation of color. In one of Rosie's tutorial videos, she explained that it doesn't take much product to build a nice color on your cheeks – and she was right. I used the blush brush (which quickly became my favorite brush) to take a little bit of the product, then I dabbed out the excess on the back of my hand, and finally applied it to the apples of my cheeks. It didn't cake or smear on my cheeks; it applied evenly and smoothly. The color was beautiful, and I noticed that it stayed on my cheeks all day without smearing off, which is a concern I've had with cream blushes in the past.

The lipstick pencil became my new daily staple. There are several different colors to choose from. My first purchase was Quartz, which was noted as Rosie's favorite shade. It's a lovely pink shade, and it didn't dry out or cake up as the day went on. In fact, the more it faded away, the prettier the stain looked.

I ordered one more item in this shipment – the Brow Renew Enriched Clear Shaping Gel – and was disappointed to find that they forgot to include it in my box. But mistakes happen, and I was really happy with how quickly they resolved the matter. Within two days, the product was shipped to my house. So far, a great experience!

These Are the Additional Rose Inc Products I Ended Up Purchasing

What I loved about the first few products I got was that they were perfect for everyday makeup wear, and I was getting tons of compliments about how my skin was glowing. So a couple weeks later I decided to revisit Rose Inc's website. That's when I really got myself into some trouble.

I bought nearly the whole line of new products: Radiant Reveal Brightening Serum, Eye Revival Brightening Eye Cream, Skin Enhance Luminous Tinted Serum, Softlight Luminous Hydrating Concealer, and Cooling Spheres (which are no longer available for purchase). Okay, maybe I went a bit overboard, but I had just given birth to my daughter and, hey, I deserved it!

This Rose Inc haul was even better than the first. I use the serum and eye cream every single day, and the consistency is luscious and silky. I love that the ingredients are clean and toxin-free. The concealer is just the right consistency: creamy without being too thick. It blends really well with a damp beauty blender sponge.

But my absolute favorite product that I recommend to everyone on the planet is the tinted serum. It's a cross between skincare and makeup, and originally I didn't think that it would show up at all on my skin. But it's offers the perfect amount of everyday coverage. It can be used under makeup if you're going for a look, but if you just need something for everyday wear, this is your best bet. It gives you that dewy look while offering sheer coverage of your blemishes. I get compliments all the time from this tinted serum, and I cannot live without it now!

Closing Thoughts

All in all, I'm truly blown away by Rose Inc. The products are excellent for everyday use, the ingredients are clean, and the skincare has been helping my skin glow more and more as the days go on. I'm pleased to say that Rosie created a top-notch line of skincare and makeup, even down to the chic packaging. I can't recommend Rose Inc enough.