Culture
The Real Reason Companies Are Going Woke (It Isn't Because They Actually Care About LGBTQ+ Organizations)
Kind of sucks that you need a squeaky clean credit score to get a mortgage for a home, no? Turns out, this exact same framework is being leveraged by uber-progressive lobbying organizations like the Human Rights Campaign to whip brands into allyship and become fully compliant with ideological demands.
By Andrea Mew7 min read
Have you grown exhausted by the latest marketing campaign or social media post made by a company you once thought was ideologically neutral? Honestly, I didn’t know that a KitchenAid stand mixer could even come with a politically-charged purpose, but it’s becoming harder and harder to find any brand that doesn’t place progressive activism or ideological agendas ahead of their customers.