Culture

The Dark Psychology Of Influencer Culture

We live in an era of influencer culture, where digital personalities have a significant impact on almost every aspect of our lives. Their perfectly posed photos and impeccably styled outfits provide a surreal backdrop to our everyday mundane routines.

By Ramsha Afridi4 min read
Pexels/Mizuno K

It's as if we’re peering through a keyhole into their apparently charmed lives, filled with exotic travels, gourmet meals, and designer wardrobes. All of which are strategically deployed to our screens by powerful algorithms.