Beauty

Quiz: Which Celebrity Beauty Brand Belongs In Your Makeup Bag?

It feels like every celebrity with a ring light and a glam team has their own beauty brand these days, and honestly, who can keep up? Between the endless product launches and “you just have to try this” hype, figuring out which one actually deserves a spot on your vanity can feel like a full-time job.

By Meghan Dillon3 min read
Dupe/Lotte Nielsen

Lucky for you, we’ve done the heavy lifting. Take this quiz to discover which celeb beauty brand is your perfect match, because your makeup bag deserves a little star power.

Grab a pen or keep a mental score. Choose the option that best describes you for each question.

1. When you walk into Sephora, what are you grabbing first?

A: Hair products. Anything that will make your mane the star of the show.

B: Skincare. You're all about the importance of self-care and a healthy base for makeup.

C: Classic makeup products like blush and lipstick that never go out of style.

D: The trendy or sparkly products that are all over TikTok this month.

2. What’s your favorite Taylor Swift era?

A: Reputation. It’s as edgy as it is deep, and that’s beautiful.

B: 1989. So many classics.

C: Fearless. Youthful, romantic, and nostalgic.

D: Midnights. It’s as deep as it is aesthetically pleasing.

3. Who's your favorite A-List actress?

A: Lupita Nyong'o. She’s classy, talented, and effortlessly beautiful.

B: Margot Robbie. She’s the perfect representation of old meets new.

C: Nicole Kidman. She carries herself with respect, class, and elegance.

D: Sydney Sweeney. You love how she’s a little edgy, but has more than enough talent to back it up.

4. What’s your favorite TikTok aesthetic?

A: Dark Femme. It’s femininity’s fun yet moody older sister.

B: Clean Girl. You’re all about centering your beauty routine around self-care.

C: Coquette. Pink, florals, and bows? Yes, please!

D: Mob Wife. The women on The Sopranos walked so you could run.

5. Who’s your favorite old Hollywood beauty icon?

A: Marilyn Monroe. She was ahead of her time, yet so classic.

B: Ingrid Bergman. Effortless and classy.

C: Audrey Hepburn. She’s the epitome of timeless beauty.

D: Sophia Loren. Glamorous, but not over the top.

6. What’s your favorite feature to highlight?

A: Hair. You love that you can get away with little to no makeup on the perfect hair day.

B: Lips. Hydrated lips or a bold color can make any look.

C: Cheeks. A little blush can go a long way. 

D: Eyes. From glittery shadows to liners, it’s the best way to get creative.

Dupe/Cora Pursley
Dupe/Cora Pursley

7. What’s your skincare philosophy?

A: Sticking to tried and true products instead of what’s trending.

B: Good skincare is important to flawless makeup; therefore, it’s worth the investment.

C: Sometimes less is more. You’ll take one great product that gets the job done over five trendy ones.

D: You’re always open to trying new products.

8. What’s your go-to comfort show?

A: New Girl. Jess Day is your spirit animal.

B: Gilmore Girls. You can't go wrong with the cozy and feminine vibe.

C: The Office. Jim and Pam's love story never gets old.

D: Parks and Recreation. All of the female characters are as hilarious as they are iconic.

9. What’s your favorite rom-com?

A: The Devil Wears Prada. As Miranda Priestly would say, groundbreaking!

B: How To Lose A Guy In 10 Days. You think about the yellow gown on a weekly basis.

C: Notting Hill. You’re a true romantic at heart.

D: Anyone But You. You can’t go wrong with Glen Powell and Sydney Sweeney.

10. What’s your favorite color right now?

A: Mocha Mousse.

B: Butter Yellow.

C: Blush.

D: Any jewel tone.

If you got…

Mostly As: You Should Buy Fenty Beauty By Rihanna

From the moment it dropped, Fenty didn’t just launch—it took over. What started as a makeup line redefining shade inclusivity has grown into a full-blown empire spanning skincare, hair care, lingerie, and fashion. Rihanna, the ultimate cool-girl chameleon, has nailed that rare balance of edgy and effortlessly feminine, and every Fenty girl channels that same energy. It’s not just a brand, it’s a mood.

Mostly Bs: You Should Buy Rhode

Fresh off a billion-dollar sale, Hailey Bieber’s Rhode is the gold standard for the clean-girl-meets-soft-femininity vibe. Think dewy, glassy skin, understated glam, and products that make you look like you, only glowier. Rhode keeps its focus on skincare and a tight edit of beauty staples that enhance rather than cover up. If you’re the type to romanticize your morning routine and treat self-care like a sacred ritual, you’ll fall for these sleek, minimalist products that make feeling your best almost effortless.

Mostly Cs: You Should Buy Rare Beauty By Selena Gomez

Selena Gomez’s beloved brand is proof that makeup can be simple, impactful, and deeply personal. Specializing in effortless essentials for face, body, and now fragrance, Rare Beauty celebrates feeling beautiful from the inside out. Like Selena herself, you radiate warmth—you’re likely an empathetic soul who lifts up everyone around you, and that inner glow only makes your outer beauty shine brighter. These products don’t mask who you are; they amplify it.

Mostly Ds: You Should Buy r.e.m. beauty

Ariana Grande’s makeup line may fly a little under the radar compared to other celebrity brands, but that’s exactly what makes it special. It’s for the girls who sparkle without shouting. Known for its celestial-inspired eye shadows, high-shine glosses, and playful pigments, r.e.m. beauty is made for the trendsetter who knows how to mix bold with timeless, edgy with elegant. You’re not afraid to experiment, and you wear your confidence like your favorite shimmer: effortlessly and unapologetically.