People Are Convinced This Influencer Video Is AI-Generated

Will AI replace TikTok influencers? X users uploaded a video of a woman in her car casually discussing "body odor" and deodorant. She shares her "hygiene hack," and the video turns into an obvious ad for a product. "This is an AI generated influencer video," writes @BlackLabelAdvsr. "Looks 100% real. Even the interior car detailing. UGC content for your brand is about to get really cheap. ☠️" To me, it looks like her face was pasted on a different body because it looks as though she's wearing a filter. The woman even has her fingers intact, which usually doesn't happen in 100% artificial content. And if you listen closely, the voice sounds AI-generated. Benjamin De Kraker (@BenjaminDEKR) on X discovered that the face of the woman is real, and her name is Ariel. Her Fiverr account is easily found, and she creates influencer-style videos for products. It seems her voice was replaced in the deodorant video circulating on the platform, and it's possible her face was used and pasted on someone else. "Welcome to my spokesperson gig! Are you looking for an energetic female personality to represent your brand or service? You've come to the right place. I have loads of experience helping happy customers create the video of their dreams," Ariel's profile reads. "As an actress, I can create a wide variety of content, including spokesperson or UGC videos." So not only do we have to worry about people falling for fake videos, it seems women have to worry about accounts claiming that they're AI-generated. The internet is a scary place. At the same time, a lot of people can't tell the difference between what's real and what's AI these days. Even Gen Z has mirrored the Boomers on Facebook, falling for inauthentic images and videos. Embarrassingly, according to a Deloitte survey from 2023, Gen Z Americans were three times more likely to get scammed compared to Boomers (16% and 5%, respectively, according to this Vox article ). That's not all – Gen Z was also found to be twice as likely to get a social media account hacked (17% and 8%). Another major fear of mine is the abuse of this technology. Perverts are already using it to create nonconsensual pornographic images of women. How do people on the internet protect themselves from this? What punishments will perpetrators receive when they make disturbing content? Anyway, I don't think AI will completely replace influencers yet. While the technology can mimic voices, movements, and certain tones, it can't exactly replicate entire personalities or humor. The AI videos aren't exactly polished, either. Still, we've come a long way in a short period of time, and at some point, the AI ads will be totally indistinguishable from human-made content. Evie deserves to be heard. Support our cause and help women reclaim their femininity by subscribing today.