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This New TikTok NPC Trend Helps People Make $4,000 An Hour—Why Is It Controversial?
The new NPC (non-playable character) trend on TikTok is helping people rake in thousands and thousands of dollars. But there are a few things about it that raise concern, particularly when we see the impact it's having on young girls.
By Gina Florio3 min read

On the ever-changing platform of TikTok, trends can emerge as rapidly as they evolve or fade. The most recent phenomenon that's taken the social media platform by storm is the "NPC" trend. Introduced by influencers such as Pinkydoll and Cherry Crush, the NPC trend is as intriguing as it is puzzling.