Natalie Winters Spills On Securing A Spot In The War Room And The Genesis Of She's So Right

Natalie Winters tells all, from navigating campus life to romance and her latest fashion brand, She's So Right.

By Nicole Dominique10 min read
Facetune 28-12-2023-14-43-42
Courtesy of Natalie Winters

Natalie Winters – tenacious, cheery, and incredibly intelligent – was a treat to interview. At only 22, Natalie co-hosts The War Room alongside Steve Bannon.

Her story goes like this: When she was fresh out of high school, Natalie took a flight to Washington, D.C., to intern for Raheem Kassam, the Editor-in-Chief of The National Pulse. It was a pivotal moment that paved the way for her to learn the ins and outs of the nation's capital. 

Returning to college – or “returning to civilian life,” as she puts it – Natalie faced a rather unexpected turn of events when she got kicked out of her sorority, Delta Gamma. You would think she did something terrible. Instead, there was a clash of ideologies, and they condemned her association with Steve Bannon and her tweet of clown emojis in response to a heated transperson on X. “You say you want to empower women, you're kicking me out of this group,” she recalled saying in one of the struggle sessions. Undeterred by the ostracization, Natalie made a bold choice – she refused to conform and instead chose to pursue her dreams in the heart of D.C.

She started working behind the scenes for Bannon and Raheem, a decision that proved to be the “best thing that happened” to her. Starting as a staff writer for War Room Impeachment, Natalie's perseverance to make her voice heard led her to become a regular on the show. Naturally, she earned a spot as a host on the show in October of 2023 (and rightly so, may I add).

Courtesy of Natalie Winters
Courtesy of Natalie Winters

In an exclusive with Evie, Natalie reflects on how these obstacles in life often propel us to discover our calling and, in the process, learn about ourselves. She’s in a position to bring the truth to her audience and is dedicated to helping them. Oh, and she also provides amazing skincare and hair tips.

Working with Steve Bannon, a figure she admired since high school, has been a surreal experience for Natalie. The opportunity to contribute to a platform that goes against the grain by not letting liberal media silence them and sharing nuanced perspectives sets her current role apart from the rest of the political commentators. “I think the reason why I really like working for Steve, as opposed to general conservative media, is that it’s a little more nuanced and more niche. I think a lot of conservative commentary is just very raw, like, ‘This is my opinion on an issue, but we don't know how to fix it.’” she tells me. “And I think they perceive the political system as Democrats vs Republicans, but I think Steve is very skilled and understands that it's the elites.”

Natalie is grateful for the War Room community and their efforts to save the country. "It's nice to be in a show and environment where there's such an activist audience who is taking time off from work to call members of Congress," she shares. "It's so wonderful, and the War Room’s audience, I mean, they're smarter than I am. They're so ahead of the curve. I don't know how I ended up here to be on it. It's amazing.”

Natalie has just launched her fashion line for women, She's So Right, and I have to say that the USA-made merch is extremely comfortable and high-quality, and is absolutely worth having in your wardrobe.

Nicole Dominique: How did you navigate campus life? What made you stick to your values and not be so easily swayed?

Natalie Winters: My approach to that is two-fold. You’ve got to meet people where they're at. In other words, don't be that cringe person who – anytime politics is brought up – you're being edgy just for the sake of it. And I think with my background being in Chinese Communist Party infiltration, I've really taken an appreciation for subversion, and I think the left is a lot better at understanding that cultural messaging comes across better when it's more subtle than bashing someone over the head with it. 

I love student activism. I think that's really important. Join your College Republicans chapter, but I think the best way, honestly, to spread your values and share them is to just think of yourself as sort of an ambassador for your values. Be that girl who is always getting good grades, always going to the gym, just be a nice person who also happens to be conservative. Because I think what I was confronted with the most were people telling me, “Wait, you're a girl with balayage, you're from LA, you love Chanel, you love shopping, but you're conservative?” When you break people's minds by just being a normal person and not being the caged zoo animal, I think that's when you really can effectively have people sort of take a step back and be like, “Wait, this narrative that I've been sold that everyone who's Republican or conservative is some old dude who wants to strip me of abortion rights is not actually true.”

The best way to do it is to be true to yourself. I think that feeling of “What is so and so going think of me if I tell them I'm a conservative,” that feeling of judgment or fear won’t matter 20 or 30 years down the road from now when you're happily married and you have your children. You're not going to remember that feeling, and I guarantee you the only feeling you're going to have is looking back and regretting not staying true to yourself. I don't know how people sleep at night when they don't share their values. You know what I mean? I think it all goes back to not seeking validation from other people, and if someone says you're whatever for having the views you do, it reflects more poorly on them than I think it does you.

ND: Going on to your newest fashion line, She's So Right. I love the name. How did you come up with it? What inspired you to launch your clothing brand?

NW: I was on the tail end of a horrible relationship or situationship, whatever you want to call it. Just the absolute worst. I'm such a big person on attachment theory; realizing I had an anxious attachment style really helped me realize that it's not actually me liking the person. It's just me having those inner wounds – that inner child – that feels the need for validation from other people. I need them to text me back. They’d send me a text, I'd text back, and I would think, “I'm fine,” but then two minutes later, I'm freaking out, “My gosh. When are they going to reply?” 

Courtesy of Natalie Winters
Courtesy of Natalie Winters

I'm obviously very pro-marriage and traditional values, but I think sometimes too many women are kind of hit over the head with the messaging to get married, have kids! and while I agree with that, I think it's not good to get married for the sake of getting married. I sort of felt pressure to stay in bad relationships because I thought, if I'm single, that means there's something wrong with me and I'm not traditional. For me, I had to realize relationships are about finding someone who complements you and not completes you, and while that's very cliche to say, not losing your identity in a relationship was something that I had always struggled with. It would derail my life.

But to go back to how I came up with the brand – I left D.C. I came back home to LA, and I was like, I just need to get out of D.C. It was just too hard for me to be there. It was just too close for comfort. And as I was flying back, I cried the whole plane ride. I looked like I was crazy. But between spots of crying, I was like, what do I do? I need purpose. I get bored very easily. I need something to bury myself into. I've always said I wanted to start a clothing line. I love trucker hats. I was like, maybe trucker hats or something. So I thought, I'm just gonna do it.

Courtesy of Natalie Winters
Courtesy of Natalie Winters

So while on that plane ride, I swear it was like God gave it to me: She's So Right. It just came to me, and I started playing around on Canva, came up with the logo, and then basically I came up with – I would say 80% of the designs – for the first run, the pink font.

I wanted to take a fun saying but actually put cheeky, kind of esoteric, and conservative free-thinking vibes on it. That was how I came up with the name, and I remember the guy sitting next to me. He goes, “So, are you a creative?”

I said, “If you would have asked me that question when we took off, my answer would have been no. But after these past four hours, my answer is yes. I'm getting ready to start a clothing line.” I was so lucky because I was born and raised in LA, so all the suppliers I wanted to use were there. I'm sure downtown LA is the hotbed of USA-made fashion. It's been easy to bring that to reality – and that plane ride was only two months ago.

There’s another sort of a double play in the name “She’s So Right.” While, of course, it has to do with politics, it also had to do with embracing my intuition. The guy I was dating, we had sort of stopped seeing each other for a little bit. I would say maybe six months ago, and for the reasons I knew in my head: I was right. He was not faithful. He was just not capable of giving me what I needed, and I should have trusted my instincts on that, and I shouldn't have let him breadcrumb or lovebomb me. I told myself in that moment, when I later found out that I was right, that I was going to trust my intuition moving forward because I think there's something very interesting, too, about intuition.

So much communication with humans is nonverbal, and I think we only focus on the words. I love the saying, “Actions speak louder than words.” But if you were to say all these nice things to me and I just had an odd feeling that something doesn't seem right, that's because the human body is such an advanced processing machine, right? You get the eye movements, the body language, the pheromones, like everything. And my body was telling me, “This is not right for you.” It's rejecting this person. This is not correct. I just told myself I was going to start trusting myself and not just trust but verify. Intuition is such a powerful thing.

ND: What's your favorite shirt or merch from your brand?

NW: Yeah, the “misinformation” hat has to be my favorite one. In February of last year, The New York Times said that our podcast was the number one spreader of misinformation, and I loved it. I think this is so amazing; what a badge of honor. Obviously, we ran with it on the show, but the other kind of genesis of it was when we were at CPAC, and one of my fans came up to me with a bag. He was a very nice gentleman, but you never know. I don't know what's going to be in there; I've had issues with stalkers. You never know. So I'm thinking, What the f*** is in here?” and I opened the bag.

And it was a pageant sash that they had done with “Miss Information,” and I literally almost started crying. I was like, that is the sweetest thing. They gave me a tiara. It was the highest quality sash I'd ever seen. So we did a whole thing on the show where they gave me the sash. It was very cute, but at that moment, I realized that making fun of the powers that be, especially with ironic humor, is powerful. Love me some good irony. It's such a powerful tool,  and I could have lamented and complained and tried to point to all the nuances of the New York Times about where they were wrong.

I spoke to the journalists on the phone for three hours, but I thought, “What if I turn it on them, make fun of it, and make this word misinformation mean nothing?” That's kind of what I had been trying to do with the hats and all the misinformation swag but shirtwise. I feel like my favorite shirt is probably “The Little Bit Conspiratorial,” for sure. I'm really excited to hopefully wear it when I go see the Mean Girls movie because it's a play off Regina George's "a little bit dramatic" shirt. So I like wearing that one. It's been fun wearing it around LA and getting compliments from people who, I'm sure, disagree with me politically. I'm like, you don't even know what you're praising. But yeah, those are probably my favorite things, and the stickers are really fun to design. I rewired my dopamine hits to not come from texts from guys but to come from making designs, which is great.

ND: I loved the dresses you picked for your events and shows. What are your style tips? 

NW: Thank you so much for that! I guess you could either see this as a glass half full or a glass half empty, but I have a very short torso and very long legs. So I know sweetheart necklines, that kind of stuff look better on me. Because if you don't see my legs in a shot, and if it's just something like super high neck, I look kind of big just because you don't see my legs to offset it. A big part of it is knowing your body type very specifically and what neckline and colors look best on you. I'm always wearing bright colors – pink is my favorite color to wear. I think pink honestly looks good on everyone. They say black, but I disagree. I think it's pink. I know the environmental types will come for me on this, but I order 50 dresses from Revolve to try on all of them and then do the Happy Returns. I love Happy Returns, so I can try on everything and see which ones I don’t want. I'm a perfectionist when it comes to that.

ND: Let’s talk about your workout routine. You look great! What tips do you have for our readers?

NW: I think discipline is very important, and I do think in our culture, there is a lot of just “do what you want and don't worry about the ramifications of it.” And I think that that doesn't work when you're dealing with your body – your body is so much more than a temple. I feel firsthand the difference when I'm eating sugar.

I love to walk. That is my number one hack, and every person I have befriended, dated, or worked with has realized that you can walk anywhere, you can walk everywhere, and if you're going to the grocery store, walk. If you have a free hour, walk. You have to take a call, do it while walking. I think, for some reason, there's this block in their mind where they think they have to sit and do the stuff, right? Maybe I'm exposing myself as being hyper ADHD, but I love to be moving and keep things flowing, even for the lymphatic system. So walking is my number one tip.

Courtesy of Natalie Winters
Courtesy of Natalie Winters

There are a couple of other things that I like to do. I like to slip my workouts between Reformer Pilates and LaGree, done on a Megaformer and Mat Pilates. I love the site called NaturalPilates and the Bala Bangles, the ankle weights in pink, of course. Lately, I've been focusing on proper form and even going lighter on resistance and weights because I don't like to bulk, and I feel like if you do the lighter weights and higher repetitions, you get that long, lean look, which looks better on camera and just generally in real life. I'm the biggest Reformer Pilates addict. I have a Reformer at my house in D.C. I love the Merrithew brand.

Working out is such a good release. It's so good for you. I probably work out for an hour every day in terms of some form of Pilates, and then I'm just walking, always taking my calls; honestly, as of late, shopping and dealing with clothes has been my cardio.

ND: Outside of She's So Right and the War Room, do you have any hobbies or anything you love to do in your free time?

NW: I honestly always joke that my favorite hobby is walking, which does not make me a very fun party guest!

I actually have a puppy. His name is Jefferson. He's a miniature Australian shepherd, and he is so cute. He has beautiful blue eyes. So I'm always dealing with him, usually taking him on walks.

I love podcasts. I love The Skinny Confidential; Lauryn Bosstick is so cool. I feel like she was a big inspiration for me to start this brand. She kind of made entrepreneurship cool. But really, She’s So Right has consumed most of my time.

I also love hiking. I just always have to stay busy, or I'll ruminate about guys, and honestly, I've been doing better. I’ve been doing the work when it comes to therapy and self-help and just kind of understanding how childhood stuff really impacts your adulthood. I used to never really think that was true. But I really do now, and just kind of working through some of that stuff, specifically in the attachment style side of things, has been something that I've been focusing on and just really trying to mitigate that negative inner voice in my head. I used to put the inner work stuff to the side and would focus on work, just focus on success, but I realized at some point you have a breaking point where that stuff then impedes you from having that success.

ND: Is there anything else you would love our readers to know? Is there any advice you want to give women?

NW: Can I talk about makeup stuff and hair stuff?

ND: 1000% Yes!

NW: Okay, on the hair stuff: My favorite hair care line is either Sachajuan or Kérastase. I think their shampoos and conditioners are the absolute best, and everyone always asks me how I curl my hair. My favorite tool is the beach waver because I actually suck at hair, but it does it automatically. You gotta get one. They're the freaking best! Get the Big Barrel one, the 1.25-inch. I was like 12 when I learned how to do a ponytail. I am not good at hair, but even I can do it, so I love that and love the Dyson Airwrap

On makeup – this is gonna be a hot take – but everyone says less is more, but I truly think that less is more. There's this sort of weird push for women to get filler, excessive amounts of Botox, excessive makeup. And I think that, honestly, I think it can make you look transgender. I know that might be a hot take, but I think it's so true. I think your natural beauty is what you should embrace, and it has probably been three years since I have ever worn foundation. I don’t want my skin to look airbrushed because then I look weird. I want my skin to look like skin, and my approach to makeup has always been that less is more. I will not put a foundation on my face because it just creeps me out. Also in high school. I was the girl with the orange face, so if you want to talk about the trauma… One thing, though, that I did learn is about overlining your lips. I like the nude truffle lip liner. I overlined once, and I was like, my God, my lips look so good! 

The Anastasia Brow products and eyeshadow stuff are the best. I know I'm saying things that have phthalates in them and are not super healthy and clean, but I would say the one place where I allow myself to kind of splurge is on the beauty products because I think you do get more bang for your buck.

The skincare routine, I think, is the most important – I could never go to bed without doing it. A vitamin C serum is the most important thing for me. SkinCeuticals C and their AOX Eye Gel are the absolute best. I love the Dr. Dennis Gross moisturizer; it gives you a wonderful glow. And I love Diamond Glofacials.

I also just started with this cool serum that I've been using sometimes when I'm on camera that gives you a nice glow. It has turmeric in it, believe it or not, but it's from a brand called Active Balance. It's so good! And red light – my gosh, I’m the biggest fan ever. I love Celluma. I just got their red light panel thing, and I got my mom one. It's amazing. You can even put it on your stomach to help with gut health and inflammation; blue light is for acne. So that's my routine!

Want to learn more about Natalie? Check out her Instagram here, and She's So Right here!

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