Culture

It's Narcissistic And Unrealistic To Demand That Every Woman In Every Advertisement Should Look Just Like Us

In the digital era, there are countless women who are featured in advertisements, fashion campaigns, TV shows and movies. The fairly recent demand for inclusivity and representation has resulted in more women being hired for these roles that don't necessarily look like the women we saw in magazines 20 years ago. But for many consumers, there will never be enough diversity to make them feel validated.

By Gina Florio3 min read
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Skims

Hollywood has bent over backwards over the last few years to include more diversity in their films and TV shows. That diversity has been achieved by hiring many more actors of different races and ethnicities, and even placing actors of color in roles that were meant for white characters. The hit Netflix show Bridgerton and Amazon's The Lord of the Rings: The Rings of Power were great examples of how stories are rewritten in order to include more people of color. This obsession with diversity has trickled into the world of advertisements and media as well. Pretty much every ad campaign for a new fashion line or beauty product launch features women of diverse skin colors and sizes. Kim Kardashian's shapewear line Skims, for example, is a household name that has been putting much time, energy, and money into diversifying their ad campaigns and promotional images. In fact, at this point, any brand that doesn't include a wide variety of races is immediately attacked and boycotted.