Beauty

Is Korean Skincare A Scam?

The worldwide sensation that is K-beauty and its innovative products, multi-step routines, and the promise of “glass skin” have gained a massive following in recent years. But are these products really worth the hype, or is it all a scam?

By Simone Sydel5 min read
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Pexels/Monstera Production

Whether you discovered the multi-layered, hydration-focused skincare routine that leaves your skin with a glazed-doughnut glow during the pandemic, or you are an OG K-beauty follower, it's almost certain you've at least tried one Korean skincare product.