TikTok's latest obsession, Alix Earle, has taken social media by storm with her authenticity and fun-to-watch videos where she shares her day-to-day life and talks about her travels, style, and makeup looks.
A true pro at achieving that sun-kissed complexion, chiseled face, and dramatic eyelashes, Earle's makeup looks are sure to inspire anyone who admires her style. Therefore, we took a deep dive into her makeup routine and put together a step-by-step guide on how to copy it. From products she loves to the exact techniques she uses, here's everything you need to know about Alix Earle's makeup routine.
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Alix always starts her makeup with a clean, glowy, and flawless base. In her TikTok videos, we can see her mixing Charlotte Tilbury's Magic Cream and Drunk Elephant's D-Bronzi, which are lightweight, bronzing drops on the back of her hand before applying the mixture to her skin for that beautiful, sun-kissed glow.
She then continues with her foundation and alternates between the Giorgio Armani Luminous Silk Foundation and the Tom Ford Traceless Foundation Stick. Once applied, Alix uses a damp beauty blender or the Tarte Cosmetics Buffer Foundation Brush to blend and smooth out her base.
Then, she moves on to brightening her undereye area and applying the tiniest bit of concealer to the sides of her nose, smile lines, and chin. To achieve the desired effect, she uses the Maybelline Fit Me Concealer, which is a creamy, full-coverage product with an affordable price tag.
Finally, to set her base, Alix uses the Huda Beauty Easy Bake Loose Setting Powder in the areas where she applied concealer and allows it to set for a few minutes before dusting it off.
Once her base is perfectly smooth and flawless, Alix moves on to creating her chiseled face. To do this, she uses the Nars Radiant Creamy Concealer as contour and applies thin lines of the product just under her cheekbones, the upper part of her forehead, and the tip of her nose to add definition. Finally, to add that sun-kissed warmth to her face, Alix follows up her contour placement with the Benefit Hoola Bronzer.
Rosy cheeks are one of Alix's signature makeup details, and to achieve the flushed look, she relies on the Rare Beauty Soft Pinch Liquid Blush. The product has a lightweight, liquid formula and is intensely pigmented, which means very little goes a long way to add the perfect amount of color and sheen to the cheeks.
Alix loves a shiny detail on her base, so she adds a touch of the Benefit Tickle Highlighter to the bridge of her nose and along her cheekbones. This creates an intense sparkle that beautifully catches the light and gives her flawless base the perfect final touch.
Big, Bright Eyes
Alix's eye makeup is incredibly simple but super-effective when it comes to achieving that big, bright eye effect. She starts her eye makeup by applying a neutral shade from the Tarte Bloom Clay Eyeshadow Palette all over her lid to add a touch of color and definition. Then, she moves on to the trick that has every beauty lover obsessed: using white eyeliner on her waterline to make her eyes look bigger. For this, Alix swears by the NYX Retractable White Eyeliner, which is super pigmented, long-lasting, and affordable.
She then moves on to curling her eyelashes using the Tweezerman Classic Lash Curler for that ultra-dramatic effect and continues to apply the Two Faced Better Than Sex Waterproof Mascara for long, voluminous lashes before following up with a second coat of the Benefit Rollerlash Mascara to seal the deal.
Once her eyelashes are done and defined, Alix grabs a small flat brush, dips it into one of the darker shades of the Tarte eyeshadow palette, and draws a soft winged line on the outer corner of her eye. This hack is fantastic for anyone who wants that beautiful winged-eye look but dreads using liquid eyeliner due to the mess that comes with it.
Finally, Alix moves on to her pout, and for this, she has two signature looks: a glossy lip or a natural, nude lip. To achieve the glossy lip look, she sticks to Dior's Lip Glow Oil, which is the perfect product for anyone who wants that super glossy, juicy look without worrying about reapplying it constantly.
On the other hand, when she feels like going for a more natural effect, she uses the Charlotte Tilbury Pillow Talk Lip Cheat and lines her lips with it before applying soft nude lipstick.
And there you have it, Alix Earle's makeup routine and every product she swears by in a nutshell! With this guide and the help of a few fantastic products, you can recreate the TikTok it-girl's signature look in no time!
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