The Brazilian butt lift is an hours long procedure that has an extremely difficult road of recovery (you can't even sit down for a while), but more women than ever have been opting in for the procedure over the last several years. In 2015, there was a BBL performed every 30 minutes. In 2021, there was a 37% increase of BBLs performed compared to 2020. Between 2015 and 2019, it was reported that the number of BBL surgeries increased by 90%. But it seems like the big booty trend is starting to die down and people are predicting that heroin chic is making a comeback. This may not sit well with the body positivity movement, though.
Heroin Chic Is Set to Make a Comeback and Replace the Big Booty Trend, but Will the Body Positivity Movement Shut It Down?
Some of the most beloved celebrities today are rocking the heroin chic look already, like Bella Hadid, Emily Ratajkowski, Lily-Rose Depp, and Kaia Gerber. Even many of the Kardashians have lost weight and are now rocking the skinny look. Khloe and Kim Kardashian and Kendall Jenner are thinner than ever. The Miu Miu spring 2023 fashion show displayed very thin women modeling mini skirts, showing their midriff, and looking very much like Kate Moss from the 90s. There are many predictions that heroin chic is going to replace the big booty trend that was rampant in American culture over the last 10 years.
Of course there are already some people who are unhappy with the display of skinny models. Writer Tyler McCall tweeted disbelief and disappointment about how the women were looking: "I am so tired of this. I know we're all pretending this isn't about bringing back thin worship or whatever but I can't keep doing this." She certainly isn't the only one who feels this way.
The body positivity and fat acceptance movement has been successful in the last decade at convincing women that obesity is not only beautiful, but it's healthy too. And the women who support this movement have always been very vocal about calling out things they deem fatphobic, so you have to wonder whether they'll allow the heroin chic trend to make a true comeback or if they'll be loud enough to shut it all down. After all, they were successful in forcing Taylor Swift to remove a scene in her music video in which she stepped on the scale and it displayed the word "fat." It's not too far off to imagine that they'd be successful at stopping an upcoming trend because they find it to be offensive.
"How shortlived will this one be in the era of unabashed body positivity?" Andrea Mew tweets in response to the forecast that heroin chic is the next big thing. We're all wondering the same thing.