Consumers are more aware than ever of the predatory content that comes out of Hollywood and the fashion world. After Balenciaga was dragged online for releasing a creepy campaign featuring young girls holding bondage teddy bears and standing atop Supreme Court documents from a case about child pornography, TikTokers started burning their Balenciaga gear and many more began boycotting the brand altogether. Well, it turns out Balenciaga's parent company, Kering, owns many other brands that are known for producing ads that are questionable at best, including Gucci.
Harry Styles Poses with Toddler Mattress and Pink Teddy Bear Shirt for Gucci
Earlier this week, Gucci posted a series of photos for a brand new fashion campaign called Gucci HA HA HA. The pictures feature singer-songwriter Harry Styles wearing a pair of oversized, pleated khakis with a white t-shirt that has an angry pink teddy bear on it and a green plaid flannel coat. He's wearing a few other items in some of the photos, such as a pink and green sweater vest, a long gray coat, and a patching plaid blazer with bell-bottom pants. Gucci created a Story highlight with slides that describe this capsule, which was created by Alessandro Michele and Harry Styles.
"Regarding the inspiration behind #GucciHAHAHA, Alessandro Michele writes, 'I proposed creating a 'dream wardrobe' with him, starting from those small oddities that come together in childlike visions,'" the story reads.
There are images of the items, including a close-up of the t-shirt that Harry is wearing in one of the photos. It features a pink teddy bear with a scowl on his face, crossing his arms.
Multiple slides use the phrase "dream wardrobe," and one story describes this line as "a playful discourse on the rules of dressing up." This "performance piece" drew inspiration from the 1970s, according to the designers.
But one thing that people can't stop noticing is the fact that Harry is posing next to a toddler mattress in one of the photos, and he's even carrying the kids' mattress around and playing with it in various other photos and videos. It has left many people wondering why there are so many nods to young children, their bed, and their stuffed animals.
The other photos seem normal enough, but given everything that has been discovered about Kering (the CEO owning an auction site that sells pedophilic art, Balenciaga featuring art books that glamorize pedophilia and cannibalism, etc.), people can't help but notice the never-ending themes of children and toys that come up in these fashion campaigns.
Singer and conservative activist Kaya Jones shared the images on her Instagram and asked, "Why is a grown man posing with a child’s bed @gucci ? Please explain why a children’s mattress has anything to do with fashion ??? And what’s with the pink teddy bear 🧸 t-shirt."
Thousands of people liked the photo and commented, wondering why on earth Gucci would have Harry pose with a toddler mattress along with the teddy bear t-shirt. Surely this isn't a coincidence, and you'd think after the scandal that forced Balenciaga to apologize and wipe their entire Instagram account, Kering would be more cautious about the messages that their brands are sending to the world.
Even on Gucci's Instagram page, there are hundreds of comments on the photos that indicate people are uncomfortable with the images.
"A toddler bed? And an adult man, with a teddy bear shirt… performance piece?" one person commented.
"Why is a toddler bed in this? Why the Teddy bear shirt? What is the angle? Aside from strange?" another said.
"Leave the kids alone Gucci 💔," someone said.
"Teddy bear on the tshirt and a child’s mattress…please make it make sense…" someone wrote.
Gucci has yet to respond to any of the comments or release a public statement about the matter, but it has certainly caught the attention of many people who raised awareness about the predatory nature of the recent Balencaiga campaigns.