Estée Lauder Is Slammed For Promoting A Transgender Person On TikTok Who Says His Favorite Part Of Being A Woman "Is Living In Full Color"

Major beauty brand Estée Lauder is under fire for promoting a man pretending to be a woman on its TikTok page. The hashtag #BoycottEsteeLauder has gained traction on Twitter and countless women are critical of the brand propping up the trans movement.

By Gina Florio2 min read
Estee lauder

Over the weekend, Ulta Beauty was heavily criticized for posting a podcast clip of a man named Dylan Mulvaney, who claimed that he "absolutely can" become a mother one day because he now identifies as a woman. He has documented his "journey of girlhood" on social media for everyone to see, and companies like Forbes and Ulta are promoting him in public in order to celebrate his appropriation of womanhood. Estée Lauder is the latest brand to fall in line with the trans propaganda. They posted a TikTok featuring a scientist who goes by Cricket Temple who works for The Estee Lauder Companies; he is a man who identifies as transgender.

Estée Lauder Is Slammed for Promoting a Transgender Person on TikTok Who Says His Favorite Part of Being a Woman "Is Living in Full Color"

Earlier this year, Estée Lauder posted a TikTok of Cricket explaining that his "favorite part of being a woman is living in full color." Cricket is very clearly a man with long, curly hair and a breast augmentation. He's wearing a pink sleeveless shirt and has the tattoo "She Her" on his wrist.

"I lead the change by bringing to attention the things that people would rather not see," he says, "both in science and in society."

Presumably, he's implying that society isn't ready to face the so-called science that men can become women and women can become men. The comments on the TikTok are overwhelmingly positive, but as soon as Twitter picked up on the video, many women expressed their disappointment and anger over the post.

The hashtag #BoycottEsteeLauder started trending on Twitter and many women announced that they're no longer shopping the brand's products anymore. "Now @EsteeLauder, a long with @ultabeauty is parading a man around in #WomanFace, talking about what it means to be a woman. This is no better than blackface. This is a dude. They won't define a woman, call us "birthing people", & now caricature men as women? #BoycottEsteeLauder," one woman tweeted.

Estée Lauder also owns Clinique, Bumble and Bumble, Bobbi Brown, La Mer, MAC, Smashbox, and Too Faced, so if these brands haven't already jumped on the trans bandwagon, it's only a matter of time.

When Estée Lauder shared this clip of Cricket on Twitter, the responses were mostly negative. The clip only got 170 likes but it had more than 1,300 comments. Most of the responses were criticizing the audacity of a major company to suggest that womanhood can be achieved merely by a man throwing on a dress, and there were also a lot of responses in which people were simply laughing at the ridiculousness of the claim. The company tweeted a follow-up after the backlash.

"We have read some comments that are not aligned with our values. At ELC, we strive to build a community of inclusiveness, kindness, and respect for all. We are longstanding supporters of the LGBTQIA+ community today and always," they tweeted.

Countless women promised that they would no longer buy products from Estée Lauder. No matter how many corporations and brands attempt to promote and normalize the transgender movement, there will always be more individuals who refuse to bow down to radical gender ideology and are actually angered by the fact that it is so often shoved down their throats.