Beauty

Do You Smell Like A Feminist? Here's How To Tell

The cultural shift toward feminism in recent decades has taken a toll on nearly all aspects of society: our career paths, our clothing styles, our family planning, and, yes, even our fragrance choices.

By Renée Walton3 min read
pexels-dmitry-zvolskiy-4108279
Pexels/Dmitry Zvolskiy

In the past few decades, mainstream perfumers have leaned on bold, musky notes for their women's fragrances, creating a more masculine aroma that reflects modern feminist girlboss culture. This may seem innocuous, but here’s the thing: A lot of information is conveyed through our sense of smell. Often subconsciously, one whiff of a personal fragrance can give us some major clues about the wearer – their personality, their lifestyle choices, and their ideals. Likewise, the fragrance you wear affects your own mood. So if you’re wearing a fragrance with traditionally masculine notes, you’re likely to feel less feminine.