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Canadian Fashion Retailer Advertises For 'Medical Assistance In Dying' And Attempts To Glamorize Suicide

Canada has made it possible for people to opt in for something called medical assistance in dying (MAID) if they are terminally ill, which is a fancy way of saying that doctors will help people commit suicide. A fashion retailer in Canada just released an ad for MAID in an attempt to normalize and even glamorize the concept of ending your own life.

By Gina Florio2 min read
canada commercial suicide

Canada has made it possible for terminally ill patients to opt in for MAID, a medically assisted suicide. The Canadian government's website states that you must be eligible to receive health services funded by the federal government, have a "grievous and irremediable medical condition," give informed consent, and "make a voluntary request for MAID that is not the result of outside pressure or influence." However, starting on March 17, 2023, you can be eligible for MAID if you merely suffer from a mental illness. The website makes it clear: "You do not need to have a fatal or terminal condition to be eligible for medical assistance in dying."