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Bumble's Rebrand Proves That Women Still Want Men To Make The First Move
Bumble is introducing a new feature allowing men to initiate conversations after female users reported that making the first move was "a lot of work" and "a burden."
By Nicole Dominique2 min read
Popular app Bumble took a unique approach to online dating: Women had to take the lead in starting conversations. Up until now, when a man matched with a woman on the app, he had to wait for her message first – or the match would expire in 24 hours.