What Happened To Strong Jawlines? The Theory Behind How Men’s Faces Are Evolving

One can’t deny there is a major lack of attractive and healthy masculinity in supply right now. Why else would there be more obese and autistic people in America than ever before in its history, or the epidemic of infertility and low testosterone threatening our future population? I believe a huge culprit is the decline of nutrition, which is why many of us (regardless of politics) are excited for RFK Jr. to usher in a new era of genetic masculinity and make America not just healthy, but handsome again.

Have Men’s Looks Declined? Let’s Look At History

You’ve probably heard the term in some form of “he looks like a Greek god” in reference to a highly attractive guy. Greek mythology’s ideal standards of manhood were muscular and masculine, including chiseled muscles and a strong jawline.

Throughout history, women have preferred men with muscular and definitively masculine features, especially masculine facial characteristics. This preference reflects the evolutionary psychology throughout generations and is often regarded as a sign of health, strength, and virility, which can indicate good genetics and a strong survival profile for potential offspring. 

In 2017, a study by Royal Society Publishing showed that women rated strong men as most attractive in comparison to men who weren’t physically fit. Shocker? I think not.

It's more than just sexual attraction, though. Just as men are biologically attracted to women who are healthy and fit to give them healthy babies, women are instinctively attracted to strong-looking men for protection and survival. Some things change over history, but humanity remains the same at its core. Women intuitively want a handsome man to father cute babies and also be able to protect them against a bear attack. It makes sense.

Men’s Looks Have Gone Downhill & Here’s Why

There was a viral post on X, where a girl posted pictures of her grandfather’s Harvard yearbook, and she was amazed at how she found 60% of the young men in the photos to be attractive, whereas she usually only found about 10% of men attractive IRL. I myself checked the photos and I have to agree.

I feel like I more often see guys (young guys) with a sallow complexion, adult acne, and a pudgy frame than I see younger men who have good skin, have a health coloring like they frequent the outdoors, and have some degree of muscular fitness and look like they could actually defend me against danger if necessary. Every girl I’ve discussed this general topic with has agreed with me. And the desk jobs are not the only factor to blame.

I once saw this YouTube video of PE standards in the 1962 and I was shocked at how fit the high school boys looked. So then, why were the guys back then mostly much more attractive than most men we see nowadays, and where has that handsome strain of male species gone? 

The regression of testosterone is literally showing on men’s faces.

The idea mentioned above by the girl who posted about her grandfather’s yearbook members wasn’t just mental or simply narrowed to her personal taste. This concept directly correlates to the fact that women are most likely attracted to strong and masculine facial characteristics, which signal healthy testosterone levels. And…what is the top current concern for men’s health and fertility? Yep, low testosterone!

The regression of testosterone—hormonal masculinity, essentially— is literally showing on men’s faces, faces which have increasingly become softer, less defined and less muscular. According to Danish medical data, more Danish males are being prescribed testosterone than ever before, with numbers increasing from 437,000 in 2004 to 554,000 in 2008. No wonder why women are saying they aren’t attracted to most men they encounter, because their female instincts for survival and maternity are throwing cold water on those baby faces!

Poor Nutrition Gives Poor Genes

Diet can change your DNA and make you uglier or prettier. It may be harsh, but it's true. You can actually alter (meaning improve or decline) your genetic structure with nutrition. PubMed published a medical study that showed that bioactive food components and nutrients affect genetic expression, and nutrients can positively or negatively affect genetic expression and formation at multiple levels. Indeed, nutrient deficiencies can cause an increase in DNA damages and subsequent cellular dysfunction. As Hippocrates said, food can be your medicine or your poison.

In fact, studies show that diet can alter an unborn child’s genes and genetic expression. So according to the science, poor diets can make ugly children. Of course, all babies are precious and adorable, but it’s a fact that some kids grow up to be cuter than others and more attractive as adults than others, and this isn’t just down to genes, it’s because their genetic structure has literally changed and declined due to the deterioration of our nutrition. And a family’s nutritional culture has a significant impact on the child’s later food and lifestyle choices as an adult.

Early balding, receding hairlines? Not cute, as most women will agree, and so many guys chalk it up to “family traits.” Well, how do you think genetic traits are formed? Through a combination of inherited genes and environmental factors. Genetic expression is not just nature; it’s nurture, too. What you give it is what you get. 

Yes, some conditions are genetic, and one inherits that tendency through no fault of their own. But if you have an obese uncle who just happens to have heart issues, I guarantee that said uncle’s nephew would only be at greater risk for heart issues if that nephew also became obese. According to the National Library of Medicine, many personal habits are a result of a family culture that breeds certain healthy or unhealthy practices, which children pick up from their parents, that soon become enmeshed in the gene pool. 

For example, Tom Brady worked hard on his diet and fitness and changed his physique to form himself into a champion. He didn’t come from a line of star football athletes, but he didn’t settle for giving up on his goal even though it wasn’t completely “in his genes.”

So, it’s not just about you and your caloric intake; it’s about the future generation. No pressure. 

Healthy Makes Handsome

There’s the saying, “God forgives but nature doesn’t.” Why are there so many young men with beer belly guts, or men that are outright obese? You know things are bad when the average American is fatter than the average American pig.

Back in our grandparents’ time, people in general were just healthier than we are now, especially in America. The yearbooks show it, and it’s not just the classy black and white setting that gives a biased impression. The boys back then were raised on healthier, whole foods without ultra processed ingredients, artificial dyes, synthetic hormones, seed oils and fast food, and those healthy boys became handsome men. 

Fast forward to now when more of the American boy population is obese and homely rather than not. What happened? Healthy made handsome and unhealthy gave ugly.

The Top Culprits

Alcohol, especially cheap alcohol, is one of the top factors of hair loss, weight gain, depression, anxiety, and hormone compromise in men. And booze isn’t the only culprit. The synthetic hormones in foods and farm-raised animals have made guys’ features less masculine and more effeminate. Not to mention the effects of smoking; a study showed that vaping doubles the risk of erectile dysfunction in men, and it also lowers testosterone.

Hair loss and early balding in men are signs of nutritional deficiencies, including a lack of iron, Vitamin D, biotin, calcium, magnesium and B vitamins. In addition to frequent alcohol intake, processed sugar also lowers testosterone. Food additives, processed sugars, artificial dyes and sweeteners along with processed foods and seed oils have not just spelled disaster for our population’s current health but the reproduction of future posterity and men’s looks…and, yes, the ability to chop wood like a hunk. 

As a result of decades of decline, low testosterone in men is a pandemic today. And it doesn’t just equal to encountering more soft soy boys than our aunties had to sift through. Manliness is running in extremely low stock. Maybe it was the gender equalization in fitness standards which steadily declined, maybe it was Feminism, maybe it was the synthetic hormones in foods; it’s most likely a combination of social factors, but all I know is that something went very wrong.

Why Crunchy Is Hot

Guys who regularly exercise, go outside, consume plenty of meat and generally eat on the healthier side are 95% of the time going to be in the more attractive pool of men. And if he’s confident, competent, and knows how to dance and/or shoot guns? We're practically lining up to date him.

And it’s not just about looking good. Being fit and healthy shows consistency and self-discipline, two traits that are very important for men to have and which are very attractive to women.

Crunchy shouldn’t just be for the girls. Men need to normalize shopping organic, opting for non-GMO, and browsing farmers markets for raw milk and grassfed meat shares. Add this to a regular fitness routine and outdoor recreation to offset the desk job dust and we might see a revival of hormonal masculinity.

Unfortunately, there’s more than a whole generation that has to undo the damage that's been done. Many of the young men today simply seem to lack a hardy drive and are, in a word, soft. Growing up on fruit loops and video games is not going to look good for our grandchildren.

Male Fertility 

Guys in general are notoriously bad about health mindfulness. It’s a known fact that men often die younger than women because they’re not as healthy. With MAHA, I’m not just talking about making the world hotter. We need some serious help in the reproduction department.

It’s often assumed that it’s the woman’s responsibility to be healthy to be able to carry and birth a healthy baby. Wrong! Half the baby’s genes are from the father, aren’t they? Since a baby is made from both the man and the woman, men hold 50% of the fertility responsibility. 

True story: I have a friend who struggled to get pregnant for several years while dealing with both PCOS and endometriosis. Her progesterone was low, and her fertility was making natural conception nearly impossible without hormonal therapy of some kind, and she endured multiple miscarriages. After exhausting her resources, she asked her husband to get his fertility health levels tested. Although he assumed he was healthy because he wasn’t overweight, he finally agreed. As it turns out, results showed that the fertility issue was even more so on his side than hers. Happily, after doing what they needed to for hormonal therapies, etc., they were eventually able to conceive, and she gave birth to a beautiful baby girl…their miracle baby.

While they poke fun at the crunchy trends that ultimately encourage people to be healthy, men simultaneously shoot down their own health and fertility. All the unhealthy habits mentioned above that are bringing down testosterone and masculine attractiveness are also bringing down population potential with a nationwide infertility crisis.

They often think that just because they have a faster metabolism than girls, that if they don’t get fat or fully obese then they’re fine. Meanwhile, they grab fast food, drink cheap beer and cheap alcohol like they can’t socialize without it, maybe eat a steak now and then but also consume a side of mummified synthetic hormones along with it. Sorry, dudes, but your body and your future family deserve better.

And ladies, your diet and what you feed your families isn’t just about calories. You’re not being high maintenance when opting for organic, non-GMO, sourdough, raw x, y, and z. It’s all an investment and actually will save you from more health bills later on.

If we’re healthy in lifestyle, activity, and nutrition, we not only will look hotter but also feel physically better and emotionally happier! Thankfully, RFK Jr. will help usher in better food, which equals better genes and more attractive features in men specifically. MAHA isn’t about all about vanity, though—it’s about vitality, virility, and visibility. Grass-fed steak and eggs, anyone?