Hailey Bieber is the queen of the no-makeup-makeup look, and below, we are breaking down the seven steps she always sticks to, even when getting ready in 5 minutes or less.
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Hailey Bieber may have access to some of the most coveted makeup artists and skincare professionals in the world (consider us jealous), but when she's not on set or walking a red carpet, she's basically just like us. She understands the need to get ready in under 5 minutes and values the health of her skin. When she's lounging around her... ahem, mansion, snuggling up to the Biebs, or running errands in her everyday life, Hailey opts to keep things simple. She chooses to enhance her natural beauty with lightweight, yet strategic makeup tricks that don't feel or look heavy and artificial.
Hailey is a global ambassador for bareMinerals, and shared a tutorial on her go-to makeup look using all her favorite products from the brand. But even if you’re not using bareMinerals products, you can still apply her method for a natural (and quick) makeup look. We're here to break down her most useful tips and tricks and show you how to recreate Hailey's gorgeous and glowy look.
1. Always Prep Your Skin
Hailey has great skin, which is the base for any good makeup look. But she also knows the importance of properly prepping her skin before applying any product. She always starts by cleansing her face and then applying a serum, moisturizer, and sunscreen to make sure her skin is hydrated, plump, and protected from UV damage.
After applying all her skincare products, she always follows up with a primer to create a smooth base for her makeup. In her 5-minute makeup video, Hailey uses the SKINLONGEVITY Long Life Herb Serum primer, which is on the pricier side but contains skin-loving ingredients such as niacinamide and plant extracts that help strengthen the skin's barrier and smooth out uneven texture.
Product To Try: The Ordinary High-Spreadability Fluid Primer ($9)
2. Blend with Your Fingers
After her skin is prepped, she starts by applying very little foundation, and instead of using a brush, she likes to apply her main complexion product with her fingers. This allows for a sheerer and more natural-looking coverage that still evens the skin tone without making the skin look caked.
For Hailey's 5-minute makeup look, she applies a tiny amount of the ORIGINAL Liquid Mineral Foundation on her cheeks, temples, and forehead and gently blends it out with her fingers.
Product To Try: L'Oréal True Match Nude Hyaluronic Tinted Serum ($20)
3. Use Concealer To Give Your Face a Lift
After applying foundation, Hailey uses a few dots of her ORIGINAL Liquid Mineral Concealer in the inner and outer corners of her eyes to brighten up the area and create an eye-lift effect. She then continues adding just a few dots of concealer around her nose to prevent the makeup in this usually oily area from sliding off throughout the day. Lastly, she finishes by applying a thin line of concealer from the corners of her lips out towards the cheeks, keeping it just under the cheekbone for that beautiful "face-lift" effect.
Product To Try: tarte Mini SEA Power Flex™ Full Coverage Vegan Concealer ($12)
4. Use Bronzer To Sculpt Your Face
Hailey never looks too bronzed or contoured, yet she always has beautifully accentuated cheekbones and a sun-kissed glow. To achieve this natural-but-better sun-kissed look, she applies a few quick and light-handed swipes of the Endless Summer Bronzer on and slightly below her cheekbones, as well as along her hairline, temples, and jawline. This gives her a touch of color and makes everything look natural and evened out without looking like there's too much makeup.
Product To Try: Essence Sun Club Matt Bronzing Powder ($4)
5. Don't Go Too Crazy with Mascara
For Hailey's quick and natural makeup routine, she only applies one coat of the Strength and Length Serum-Infused Mascara on her upper lashes and leaves her lower lashes bare. This creates a more natural look that’s still polished and put-together without looking too done up. However, if you have oily eyelids or a hooded eye shape, consider applying some powder to your eyelids to avoid mascara transfer.
Product To Try: Essence Lash Princess False Lash Effect Mascara ($5)
6. Shape Your Brows
No matter how little time she has, Hailey always takes a few seconds to shape her brows. She sometimes fills in any sparse areas with a thin pencil or powder, but in her 5-minute makeup routine, she simply combs through them with the Strength and Length Serum-Infused Brow Gel for a natural and polished look.
Product To Try: e.l.f. Cosmetics Wow Brow Gel ($5)
7. Set Everything in Place with Powder
To set everything in place and prevent her makeup from creasing or sliding off, Hailey uses a light dusting of translucent powder all over her face, with a particular focus around her nose and T-zone.
Product To Try: bareMinerals Original Mineral Veil Pressed Setting Powder ($30)
Even though a quick makeup routine shouldn't take longer than 5-10 minutes, there are still important steps you should follow to achieve that natural, glowy look we all know and love. And since Hailey Bieber has definitely mastered the minimal makeup application technique, we won't hesitate to follow in her footsteps!
Do you have any other tips for achieving a natural makeup look in a short amount of time? Let us know in the comments below!
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