The Culture Wars Are Coming For Your Pilates Class
Has the left given up the concept of self-improvement altogether? If I were to show you a series of images or words associated with self-improvement in the domains of fitness, health, business, and psychological self-mastery and then I asked you what ideological associations your brain makes with those concepts, why is the implicit association conservatism?
Think about it. Lifting weights. Crunchy moms looking for the best non-toxic mineral sunscreen. Investing in crypto. Losing body fat. Cutting out seed oils from your diet. Starting a business. Looksmaxxing. None of these things have anything explicitly to do with right-wing politics, and yet they’ve become entirely co-opted by the right-wing ethos, as though the left has just ceded the entire concept of self-improvement to the right.