What People Are Getting Really Right And Really Wrong About De-Influencing
You’re scrolling, scrolling, scrolling, and finally a post piques your interest. Perhaps it’s a beautiful young woman twisting open a bottle of lip gloss and swiping the doe-foot applicator across her plump lips. The vibes are immaculate. You feel a flush of longing for that woman to be you. And then you see that she linked the product. It could be yours if you just click through to the storefront. The question is: How often do you click through?
Influencer marketing is ridiculously effective because we, the consumer, trust real-life people who appear to achieve enviable results by using trendy, desirable products. Especially if you’re a part of Gen Z, you may aspire to be just like them because you’re the generation who places the most trust in influencers, so naturally marketers exploit this near-infallible trust.