Culture

What Is A “Brelfie”? Before Posting One, Consider This

Some celebs proudly post pictures of their baby latched onto their breast in a trend known as the “brelfie.” But, just because EmRata or Rihanna is doing it, that may not mean you should too. Today, we’re playing good cop and bad cop for the oh-so-controversial brelfie.

By Andrea Mew6 min read
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Instagram/@savagexfenty

“Not ur mama's maternity bras...designed by @badgalriri, approved by baby RZA,” reads one Instagram caption for singer Rihanna’s Savage x Fenty line of lingerie. Rihanna cradles her 17-month-old son RZA as he breastfeeds. The photo in question is quite clearly a high budget, glitzy editorial shoot, but nevertheless – a “brelfie” is a brelfie.