Culture

The Rise And Fall Of Tumblr

For better or for worse, Tumblr played an integral part in shaping millennial and Gen Z internet culture. Hipsters and rabid fans converged on one highly-inclusive, identity-driven micro-blogging platform. In recent years, however, Tumblr has been suffering through a long, painful flop era.

By Andrea Mew7 min read
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Pexels/Vlada Karpovich

Like many others in the millennial-to-Gen-Z category, certain online communities helped shape my adolescent identity. Some pre-teens racked up hours on Poptropica, adopted scene girl personas on MySpace, or got an early start on Instagram, but I was a bonafide “Tumblrina.”