The “Old Money” Aesthetic Is A LARP
What began as just another aesthetic trend has evolved into a pseudo lifestyle, with “old money” influencers trying to look more and more like the real thing. While looking classy is always a plus, there’s a risk in altering broader aspects of your lifestyle for what TikTok thinks generational wealth looks like.
Pearls. Tennis sweaters. Tailoring. The “old money” aesthetic, from clothes to makeup, is the new version of “preppy,” and everyone wants to look like they’re about to inherit their grandfather’s polo ponies. The trend has taken hold of social media in recent years, and it’s as much about fashion as it is about lifestyle influencing. The “old money” lifestyle has been distilled down to a personal and background aesthetic that you’re meant to be seen both in and around, with quiet luxury clothing and not-so-quiet luxury destinations. The only problem? It’s all a LARP.