Health

The Clean Living Movement’s Left Behind Demographic

Recently we’ve seen an extremely profitable trend emerge from a genuine desire to be more environmentally conscious. The “clean living” movement includes everything from recycling to eating vegan, and it’s taken ahold of consumers with its many claims that their products will lead to reduced waste or decreased exposure to harmful chemicals.

By Gwen Farrell3 min read
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Shutterstock/Ververidis Vasilis

While this trend may have started out as an authentic attempt to measure how humans and the products we consume are affecting our planet, there are several concerning connotations within the movement. These include how specific products are marketed, and how the movement treats those who aren’t necessarily unwilling but rather are unable to afford the high markup of living “cleanly.”