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Target Is Cutting Back On Their "Pride" Collection Because Of Terrible Sales, But They're Making Excuses

After multiple years of tanking sales on LGBTQ-themed "Pride" merchandise, Target is quietly cutting back on the collection. To keep activists happy, they're claiming it's for other reasons.

By Carmen Schober1 min read
Getty/Justin Sullivan

Target CEO Brian Cornell said a “negative reaction” to the retailer’s Pride merchandise hurt sales in 2024. and contributed to the disappointing quarterly results.