“Story Times” Are Dominating TikTok, And We Have Ester Tania To Thank—Here’s How The Breakout Social Media Star Gained 2 Million Followers In Just Two Years
Ester Tania was a natural in front of the camera. She’s an award winning actress and a natural beauty, but her fans know her for her “story times,” makeup tutorials, and encouraging videos on TikTok. In this exclusive interview, Tania details her rise to social media stardom and shares her tips on becoming a content creator.
It was 10 years ago when Ester Tania started uploading makeup tutorials and fitness-related content on YouTube. At the time, the platform was already oversaturated with makeup gurus, and gaining subscribers became an increasingly difficult task for smaller channels such as Tania’s. Despite the small number of views she was getting, giving up never crossed her mind. Tania’s motivation for continuing and staying consistent wasn’t because she wanted to achieve fame; it was more the fact that making videos brought her joy. However, it still goes without saying that Tania desired an audience to share her beautiful creations with.