Beauty
Shady Marketing Is Getting You To Buy Haircare Products That Don’t Actually Do Anything
We all want Hollywood red-carpet level hair every day, and beauty companies are only too happy to sell us this promise with savvy and sometimes tricky marketing tactics.
By Gwen Farrell3 min read
Most of us have probably picked up a product waiting for the magic results…only to have our hair literally fall flat. We all want volume, shine, protection, and hair regeneration, but it seems like to achieve these goals we also need thousands of different products that do this and that. It’s disappointing to pick up product after product expecting different outcomes, especially when money is involved, but all we’ve done is fall for some very compelling advertising. The truth is, shady marketing is getting you to buy haircare products that don’t actually do anything.