Selena Gomez And Demi Lovato’s Rare Beauty Reunion Is For The Girls Who Remember Everything

Selena Gomez and Demi Lovato put on tiaras together, and suddenly we’re back in 2009, waiting for a Disney Channel movie premiere like it’s the Met Gala. When I saw the video today, I could’ve sworn it was a repost from back in the day. The childhood best friends have reunited for Rare Beauty’s “Still Making Each Other Blush” campaign, revisiting their Princess Protection Program days with gowns, familiar poses, and a limited-edition blush bundle named Delena. They knew exactly which girls would be emotionally susceptible to this marketing. Because if you watched their homemade YouTube videos, you probably also remember the years spent wondering whether they were still friends. There were unfollows. There were reunions. There was a very awkward fiancé subplot. So before we get to the blush, a little friendship history. Before Disney, There Was Barney Selena and Demi met through Barney & Friends , years before becoming two of Disney Channel’s biggest stars . Their friendship came with them into their teenage careers, when Selena starred in Wizards of Waverly Place and Demi became a household name through Camp Rock . Their YouTube videos were essential viewing for a certain generation of girls. Two best friends talking to a camera, making each other laugh, and occasionally doing absolutely nothing of consequence? We were seated. Then came Princess Protection Program in 2009, giving their friendship its own Disney movie and fans another reason to consider them a package deal. Unfortunately, growing up together doesn’t mean you stay inseparable forever. Especially when millions of people are keeping score. “Ask Taylor” Entered The Chat In 2010, a fan asked Demi how Selena was doing. Her response, “Ask Taylor,” became the kind of celebrity sound bite that refuses to retire. Fans took it as a sign that Selena’s friendship with Taylor Swift had caused tension. But Selena explicitly rejected that explanation when Andy Cohen asked her about it on Watch What Happens Live in 2015. Taylor wasn’t the reason, according to Selena. There were other signs that things had changed. Demi unfollowed Selena in 2014 and subsequently explained to Cohen that people change and grow apart. A friendly selfie in 2015 suggested warmer relations, and they posed together at the InStyle Awards in 2017. Fans could exhale. Temporarily. Then, in 2020, Demi made their status unusually clear. After Selena praised her Grammys performance, Demi told Harper’s Bazaar, “But I’m not friends with her.” And Then There Was The Fiancé Subplot As if things weren’t awkward enough, September 2020 brought Max Ehrich into the conversation. Screenshots attributed to Demi’s then-fiancé circulated online, including an alleged tweet suggesting Selena was prettier than Demi. Yes, Selena. The childhood best friend whose relationship with Demi was already being examined like a true crime show. Demi disputed the screenshots as fake. Max’s crush on Selena, however, was separately documented in an old Instagram Live in which he discussed his longtime admiration for her. That video resurfaced alongside the disputed posts, giving the internet an entirely new reason to have an opinion about Demi’s engagement. The Reunion Happened Before The Campaign By April 2026, there was finally something new to discuss besides old interviews. Selena attended the opening night of Demi’s It’s Not That Deep Tour in Orlando, shared enthusiastic praise for the performance, and posed with her backstage. They also refollowed each other on Instagram. After years of fans circulating the same throwback pictures, here was a new one. Demi’s opening-night Instagram carousel captured the occasion, while Selena’s posts appeared on her Instagram Stories. According to reporting on Demi’s new ELLE interview , the Rare Beauty collaboration followed that concert reunion. Demi described their friendship as having different chapters, including stretches when they weren’t in regular contact. “But Selena is someone that I’ve always loved and adored,” she told ELLE magazine. She also said they’re now enjoying spending time together alongside collaborating. A lovely development for them, and a major event for anyone who once watched their friendship videos on the family computer. Now, About The Blush The Delena Soft Pinch Liquid Blush Bundle launched October 28 for $50 through Rare Beauty’s website. It includes two existing shades: Hope, Selena’s nude-mauve favorite, and Virtue, Demi’s beige-peach pick, plus the Soft Pinch Blush Brush. The limited-edition pairing gets its name from the fan nickname that followed them through their Disney years. In a campaign statement, Selena called working together “a beautiful reminder of that history.” Demi compared the experience to their old bedroom hangouts, making YouTube videos and experimenting with makeup. The campaign is rolling out through Rare Beauty’s Instagram and its website, where the brand is celebrating with #DELENAISBACK. Subtle? Absolutely not. Effective? Ask the women suddenly considering whether they need two more blushes . Aka me. For fans who remember the whole saga, seeing them laughing together again is the appeal. We’ve had enough years of decoding unfollows. A tiara-and-blush reunion is considerably more fun. Now somebody get Disney on the phone about that sequel.