Rihanna Announces The Launch of Fenty Hair—"A New Era" In Hair Care
Rihanna has officially announced her latest beauty venture: Fenty Hair. Set to launch on June 13, this new line promises a "flexible line of products" designed for all hair types, specifically to repair, strengthen, hydrate, smooth and protect a variety of colors and styles.
The announcement was made via an Instagram post featuring Rihanna with a striking blond pixie cut, has already stirred excitement among fans and beauty enthusiasts alike.
"A new family is moving in!" she wrote. "@fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for."
Rihanna’s ever-changing hairstyles over the years have been a defining aspect of her public image. From sleek weaves to bold braids, natural curls to edgy colors, she's done it all. In her Instagram announcement, Rihanna revealed that her personal hair journey was a significant inspiration for creating Fenty Hair.
"You know how much switching my hair up matters to me," she wrote in the caption. "I’ve had almost every texture, color, length, from weaves to braids to natural."
Rihanna also emphasized that the line is designed to strengthen and repair all types of hair.
"Every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style," she added. This focus on both versatility and functionality aims to empower women to experiment with their hair while maintaining its health.
Rihanna's foray into the beauty industry began with the launch of Fenty Beauty in 2017. The brand made an immediate impact, offering 40 foundation shades and a total of 91 different products. This approach addressed a significant gap in the market and set a new standard for variety in the beauty industry.
"It was also important that every woman felt included in this brand. We are all so different, with our own unique skin tones, so we started with the 40 foundation shades out the gate," Rihanna told TIME upon the brand's debut.
The success of Fenty Beauty demonstrated Rihanna's understanding of consumer needs and her ability to disrupt the status quo. If Rihanna's track record is any indication, Fenty Hair is set to make big waves.
"WE COMING 6/13," she added. "But sign up NOW so you can get access and shop before anyone else 👀 FENTYHAIR.COM."
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