A Resurfaced Gillette Commercial From The 1990s Goes Viral And Reminds Us Of What Masculinity Used To Look Like
An old Gillette razor commercial from the 1990s has once again gone viral on X (formerly, Twitter), reminding everyone of how our society used to celebrate masculinity, family, and fatherhood.
In 2019, the popular razor brand Gillette released an ad that was meant to tackle toxic masculinity. Several men stood in front of the mirror looking at themselves, and in the background, news anchors talked about the #MeToo movement, bullying, and sexual harassment. "It's been going on far too long. We can't laugh it off. Making the same old excuses," the narrator of the commercial said. A group of dads stood around at a barbecue watching young boys rough playing in the grass. "Boys will be boys," the fathers robotically said to one another. In another scene, a woman sat in a meeting at an office full of men, and the male boss had just presumably said something inappropriate to her that is related to her gender. She looked embarrassed and disappointed.