Culture

Rachel Hollis Makes A Living Out Of Oversharing

Six years ago, Rachel Hollis went viral on social media. The party-planner turned writer, mom of three, and then-wife to Disney exec Dave Hollis posted a picture in a monogrammed bikini, proudly showing her post-kids stomach with the caption “I have stretch marks and I wear a bikini.”

By Gwen Farrell4 min read
rachel hollis makes a living from oversharing
@mrsrachelhollis

The picture was shared, liked, and reposted millions of times, earning her global acclaim from moms and women, and giving Hollis her first taste of influencer fame. But now, in the aftermath of scandal after scandal, many of her former fans are coming to a different realization about Hollis, one that isn’t so much related to self-empowerment as it is to self-exploitation: Rachel Hollis makes a living out of oversharing.