Health
Optimization Culture Is Turning Everyone Into Patrick Bateman
One man’s peculiar morning routine (now identified as Ashton Hall) went viral last week, accumulating more than 700 million views on X for its shameless product placement and nonsensical “productivity hacks” that involved dunking your face in luxury Saratoga water and rubbing banana peels on your skin.
By Jaimee Marshall3 min read
The video quickly blew up online for one clear reason: a lot of us on X have a finely-tuned hater instinct, especially for wanna-be flexers posting slop parading as insight. So, haters did what haters do: mocked the sigma grindset morning routine so pretentiously posted without any sense of irony by an account named Tips For Men - Fashion | Essentials | Luxury.