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No, Emma Chamberlain Is Not Charging $10,000 Per Instagram DM, According To Her Merch Website

Emma Chamberlain's merch website has issued a statement following the backlash she faced for purportedly charging $10,000 per Instagram message. According to Cozack, Inc., the page was never intended to be active or purchased, and the claims were "false and inaccurate."

By Nicole Dominique1 min read
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Getty/PhillipFaraone

Gen Z model and influencer Emma Chamberlain came under fire this week after users noticed on her merch website that there was an option to purchase an Instagram DM for $10,000. Her site – shopemmachamberlain.com – has officially issued a statement following the backlash. According to Cozack, Inc., a company focusing on apparel manufacturing and brand strategy, the allegations against Emma Chamberlain were "false and inaccurate."