Culture

No, Being The “Cool Aunt” Shouldn’t Be #Goals

The new aspirational identity for young women is being the “cool aunt,” according to Business Insider, who detailed the trend of aunthood over motherhood in a tell-all piece last week. As more women push off motherhood, they say, “Aunthood promises both independence and family ties.”

By Andrea Mew5 min read
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“Being an auntie has all the benefits of being a mom… and then I get to give them back & sleep 8 hours,” said @wreckitren98 on TikTok. She and many other women are flocking to #auntielife, which boasts videos with a total view count of 62 million, or #auntie, which boasts 988 million views.