Culture
No, Being The “Cool Aunt” Shouldn’t Be #Goals
The new aspirational identity for young women is being the “cool aunt,” according to Business Insider, who detailed the trend of aunthood over motherhood in a tell-all piece last week. As more women push off motherhood, they say, “Aunthood promises both independence and family ties.”
By Andrea Mew5 min read

“Being an auntie has all the benefits of being a mom… and then I get to give them back & sleep 8 hours,” said @wreckitren98 on TikTok. She and many other women are flocking to #auntielife, which boasts videos with a total view count of 62 million, or #auntie, which boasts 988 million views.