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Nike's Downfall? Brand Experiences Worst Sales Slump In A Decade
Once the ultimate titan of sportswear, Nike is on very shaky ground. After decades of dominance, the brand is experiencing one of its worst all-time sales slumps while contenders like On and Hoka surging ahead, with Adidas plotting an exciting comeback. Nike attributes its woes to leadership problems and economic uncertainty, but is there more to the story?
By Carmen Schober1 min read
