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Netflix Sees Drop In Shares And Rise In Cancellations After Release Of "Cuties"

Following the September 9 release of the controversial French film “Cuties,” Netflix has seen a drop in shares and a rise in cancellation rates.

By Jane Swift1 min read
cuties-netflix (1)
Netflix/Cuties

The subscription cancellation numbers began to rise on September 10, as soon as the movie was released on the streaming platform. #CancelNetflix was also trending on Twitter. Just a couple days later, on September 12, the cancellation rate rose to almost eight times higher than the average daily rate — a multiyear high for Netflix.